Teri Bommer, Coordinator, Sport Liaison, referenced the benchmarking analysis and questions forwarded to Committee requesting feedback input on the program. She advised that based on the feedback received, staff developed a campaign based recognition program to honor the Class of 2021 and noted that the program does not include a virtual event.
Ashlyn Gladman, Event Specialist, highlighted the proposal for the campaign based recognition program and advised that a comprehensive marketing community engagement plan will be developed that will include the following elements:
- Recognition of the milestones of inductees
- Extensive use of social media platforms available to the City
- Communication plan that will feature an inductee each week
- Plan to reach out to youth and community sports affiliated groups to assist with promotion of the program
- Announcement at a Council meeting
- Inductee videos that were previously recorded
- Items, such as, Sports Hall of Fame pin or ring, plaques and golf shirts
Committee discussion included in the following:
- Appropriateness of providing rings to the current inductees and options for presentation
- Whether the draft of the proposed plan for the campaign will be provided to Committee for review
- Timeliness for the campaign
- Format to provide information to inductees including the commemorative books
Staff provided clarification with respect to the issues raised in the discussion and advised that due to the time constraints approval of the high-level proposal as presented was required. The proposal will be forwarded to Strategic Communications staff to prepare a communication plan based on a budget that will be shared with Committee once completed.
The following motion was considered: